WMIN has been formed by a group of female leaders in the meat and poultry industries who are passionate about education, development and promotion of women in these industries.
Which means you are on the front lines of change.
FROM
Tolerating female involvement
TO
Understanding and relying on the unique female perspective
We envision a world at work where diversity = growth
OUR MISSION
To make achieving the powerful benefits of gender diversity a shared goal in the meat and poultry industries.
WMIN is …
Bold | Pragmatic |
Purposeful | Magnetic |
Challenging | Fearless |
WMIN is NOT …
Exclusive | Apologetic |
Stuffy | Judgmental |
Conventional | Frivolous |
Pillars
CHALLENGE
ATTRACT
THRIVE
Proof Points
- Drive
- Purpose
- Freshness
- Determination
- Welcoming
- Integration
- Inclusion
- Collaboration
- Future-looking
- Progression
- Advancement
- Evolution
Benefits
Inspiration and encouragement
A spark of excitement and a ‘glimmer in the eye’ from women in the meat and poultry industries.
Belonging
Whether female or male, knowing inclusion and respect is above all else —for both an intelligent purpose and a business advantage.
Optimism for the future
And a belief in one’s ability to lead, inspire, develop and evolve into the best you, which is also best for the industry.
WE PROMISE TO
Challenge the status quo to create opportunities for diverse talents and perspectives that help our industry thrive.
Logo Concept
Bird
The overall form of the symbol creates a bird. Birds represent inspiration, optimism, encouragement and soaring to new heights. WMIN flies above stereotypes and constraints to achieve important and meaningful goals.
Sun
The bird is flying in front of a yellow circle, which illustrates the sun. The sun symbolizes the genesis of our industry as it shines on our farms, representing power, growth, energy and illumination so we can see the way forward.
Cleaver
The body of the bird is a cleaver, which symbolizes meat and poultry production and processing.
Chef’s Knife
The wings are created by chef’s knives, representing preparation and connection to consumers.
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